I’m not sure why things like this bother me. That top one takes a fairly nice story - yay, a big multinational corporation is behind gay rights! - and skews it to represent the views of a bunch of what might as well be Youtube commenters who think that they should never by products by Kraft or its associates ever again (good luck with that one). The bottom one, I guess, is just harmless fluff, albeit one that ignores the decent proportion of men who are gay, competent when shopping for lingerie, or otherwise not a slack-jawed, tracksuit-wearing moron who slurs and drinks budget cider through his blackened teeth.

OK - maybe it bothers me because I’ve had a history of liking the Guardian’s reporting (and I still do), so to see articles that sensationalise the actions of a few idiots or jokey pieces that play into dumb gender norms startles me a little. Maybe it’s always been like this, but I don’t remember it that way. The Guardian is one of the only broadsheets in this country (and maybe the only well-circulated one) that has a demonstrable liberal and intellectual bias, but they’ve moved in the last few months to an online strategy that (presumably) relies on a few more page clicks to generate revenue. Hence, Huffington-style articles like this.

Still, it’s a little depressing. The good stuff’s in there, still, but it’s just a little more diluted than it was before.